Originally published in the August 2017 issue of HFN
In the past year, Millennials purchased roughly 63 percent of their indoor home furnishings from a brick-and-mortar store, according to HFN’s annual Millennial Total Home survey conducted in June 2017. While this number is down two percent from HFN’s 2016 survey, in-store furniture shopping still reigns over online as the preferred avenue of purchase for the younger generation. Among the reasons for that choice are the ability to see and feel a product and getting an idea of how the furniture would look in their home.
About the data
In June 2017, HFN sent an exclusive online survey to Millennial consumers between the ages of 21 and 36. The survey asked respondents about their preferences for shopping and buying home furnishings as well as entertaining at home. The survey garnered results from 502 Millennials across the United States. Significance is reported at the 95 percent confidence level. The research was conducted and analyzed by the Strategic Insights team at Progressive Business Media (PBM), HFN’s parent company.