This report originally appeared in the February 2017 issue of HFN

In this 3rd annual HFN exclusive Housewares Consumer Speaks research report, consumers reveal what retail buyers should focus on leading up to the International Home + Housewares Show. From coffeemakers and cookware to kitchen storage, compare and contrasts how consumers in diverse demographic groups and income levels view product features and attributes, how much they’re willing to spend and their future purchase intentions by category.

About the data

HFN market research asked consumers about the housewares categories of cookware, coffeemakers and kitchen storage in an exclusive online survey in December 2016. The results garnered responses from 479 consumers belonging to the Millennial, Generation X and Baby Boomer generations. All respondents are homeowners. The sample is balanced nationally among geographic locations and income groups.