Originally published in the October 2017 issue of HFN

Would it surprise you that in this age of digital commerce—and the explosion of mobile commerce over the past several years—that only two-thirds of home retailers report having websites with e-commerce platforms? Ironically, the same respondents report that social media and e-commerce have had the greatest impact on their businesses, HFN’s first annual Technology & Omnichannel Retailing Study reveals.

About the data

HFN sent an exclusive online survey to retailers that sell home products in August 2017 asking about their use of technology and omnichannel/unified commerce platforms.The survey garnered 44 responses representing 3,489 storefronts.All regions of the country are represented

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