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The Market for Markets: Assessing Retailers Needs in a Disrupted ‘Market’place
The Market for Markets: Assessing Retailers Needs in a Disrupted ‘Market’place
Product Description
Has COVID-19 made in-person Markets obsolete?
Are virtual markets and showroom tours a fad or a permanent part of the new Market landscape?
Is a retailer getting dropped by key suppliers an isolated incident or a broader trend?
Is COVID-19 disrupting cash flow and cutting open-to-buy dollars?
Is the pandemic really disrupting Market attendance or is it something else?
What categories are currently atop retailer shopping lists? What about 2022?
If you’re a current or potential exhibitor at any Market you need the answers to these questions before committing your dollars and Furniture Today Strategic Insights has them for you.
In an exclusive study entitled The Market for Markets: Assessing Retailers Needs in a Disrupted ‘Market’place you’ll find the answers to these and many other critical questions about how retailers are using Markets and trade shows in today’s disrupted selling environment.
This first-of-its-kind report, based on surveys of both the Furniture Today and Home Accents Today retail audiences, is focused squarely on the factors that drive retail activity at Markets and the factors that cause them to stay home. This report digs into the product segments that retailers most critically need and identifies the opportunity for suppliers to capture new business.
This is a must read for anyone planning to exhibit at a Furniture Market in the coming year.