Originally published in Furniture/Today's April 5, 2014 print issue

Nationally, Hispanic-Americans number 53 million or 17% of the total population, according to the Census Bureau. That number will grow 167% over the next 30 to 40 years, and will reach 129 million, or 31% of the U.S. population, by 2060. That's the fastest of any race or ethnic group. In contrast, population numbers for non-Hispanic White Americans are projected to increase by only 1%. Nearly half of all Hispanics live in California and Texas.

As a group, they comprise one-fifth or more of the populations of New Mexico, California, Texas, Arizona, Florida and Colorado. Hispanics households account for 10% of all non-essential spending in the U.S., with annual expenditures of $164.2 billion. Regionally, Hispanics account for 17% of non-essential spending in the West and 11% in the West. This report explores the demographics of Hispanics, an increasingly-important group within the U.S, as well as Hispanics as homeowners and how Hispanics use social media.

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