Grandparents represent a huge opportunity for specialty stores – they want to touch and feel products, they value a good in-store experience, they are more involved than ever in caring for their grandchildren and they have money to spend!

Kids Today's editor in chief Jennifer Bringle presented this exclusive presentation at the 2014 All Baby and Child (@ABCSpring) Spring Educational Conference and Trade Show on May 21, 2014.

The report includes exclusive research from Kids Today on the latest trends among grandparents, including their buying behavior, their child care responsibilities and how to reach them through your marketing efforts. In addition, a panel of three leading retailers share how they are interact with this important demographic.

*59 pages*

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