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Reports compiled exclusively for the furniture and home furnishings industries by the voice of the leisure marketplace.

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Casual Living Grill Metro Market Projections, 2012 , Grill sales are predicted to rise by 17.9% over the next five years, according to the most recent data from Easy Analytic Software Inc. In 2011 sales were estimated at $2.9 billion and are expected to reach $3.5 billion over the next five years.

Casual Living's Resource Guide 2012 , The Resource Guide is a complete guide to the casual/outdoor home furnishings industry. It includes an alphabetical listing of vendors and manufacturer's representatives. As well, this book provides vendor listings arranged by product categories including supplier and retail services, a 2012 market calendar and exclusive research data on dining sets, conversation groups, fabric, grills and shade.

Casual Living's Fabric Survey 2012 , Retailers and designers alike predict in 2012 that the gray color group will grow in popularity, according to Casual Living's exclusive 2012 Fabric Survey. The survey revealed the brown color group is slipping in popularity, although it remains the top performing fabric color group for 2012 for outdoor cushions, slings/straps and decorative pillows.

Casual Living's 2011 Universe Study , A lot has happened since 2009, the last time we published a Universe Study. In these two years, we've had the advantage of reviewing our estimates and hindsight is 20-20. It's been ugly out there and the retail landscape has been in a tailspin. While the recession officially ended in June 2009, the U.S. economy has yet to recover.

Casual Living and HGTV's The Casual Shopper, 2011 , Nine out of ten consumers like to shop mass merchants for casual furniture and accessories. And, low prices are the reason why more than half say they are fond of shopping there. As a 33-year-old from Florida explains, "The price is right." That's one of the key findings from a national consumer survey conducted by Casual Living and HGTV this year.

The Specialty Grill , America's love affair with grilling continues to be strong. Nearly eight out of ten consumers own a grill and 79% of owners grill out once a week or more, according to exclusive results from Casual Living and HGTV's Outdoor Spaces Survey.

Casual Living and HGTV Consumers Outdoor Spaces Survey, 2011 , One-fifth of responding consumers plan to buy outdoor furniture – dining sets and conversation groups – this year. That's one of the findings from a national consumer survey conducted by Casual Living and HGTV this year. And, if future plans become a reality, then conversation groups will see a bump in sales next year, as 23% of overall consumers say they'll purchase one in 2012. Another 15% have plans to buy an outdoor dining set in 2012.

Casual Living's 100 Powerhouse Retailers, 2011 , Casual Living's exclusive report, 2011 Powerhouse Retailers, lists 100 casual furniture specialists that are significant players within their respective markets. Companies are not ranked, but are listed alphabetically.

Casual Living's Designers and Casual Living Spaces Survey, 2011 , The verdict is in and green is the new black and being green is what all the cool kids are doing in their casual spaces, according to designers. Designers have named transitional earth tones such as greens the most requested by clients for outdoor and indoor casual spaces. And, designers say utilizing eco-friendly products whenever possible and creating a space that blends with nature, has become popular.

Casual Living's How's Business Survey for Retailers, 2011 , In a recent Casual Living survey, 82% of retailers said they expect sales for 2011 to be about the same or higher than in 2010. An improving economy is the reason 38% of retailers give for being hopeful about this year, while 25% say consumer confidence appears to be increasing. However, retailers are proceeding with caution as they take steps to ensure an increased bottom line in 2011.

Outdoor Furniture Imports, 2011 , Imports of outdoor furniture totaled $2.33 billion last year, a leap of 16.9% from 2009 figures of $1.99 billion. This rebounding growth places imported outdoor furniture figures back to near-2008 levels, according to the latest numbers from the U.S.Customs Service, U.S. Census Bureau and the U.S. International Trade Commission.

Casual Living Dining Set Metro Market Projections, 2011 , Consumer spending on outdoor dining sets will grow a steady 10% over the next five years. That’s according to the latest data installment from New York-based Easy Analytic Software Inc. (EASI). As per the EASI forecasts, outdoor dining set sales in the U.S. will increase to nearly $3.2 billion in 2015 up from $2.9 billion in 2010.

Consumer Buying Trends, 2011 , In this exclusive 83-page report, Furniture/Today presents the most detailed information available on 19 home furnishing products, including 14 furniture categories, plus outdoor furniture and the home accent categories of area rugs, lamps, mirrors and framed art. On a product-by-product basis, U.S. households told Furniture/Today what furniture they shopped for last year, what they actually purchased, how much they spent and what types of furniture they plan to buy in 2011.

Casual Living's 2011 Consumer Buying Trends: Dining Sets , Outdoor dining sets were on the shopping lists of 4.3 million U.S. households last year, with 2.7 million following through and making a purchase. That’s the finding from Casual Living’s exclusive Consumer Buying Trends survey, conducted last December among a nationally-representative sample of 2,500 U.S. households.

Outdoor Furniture Industry Overview: an exclusive presentation , Casual category forecasts show significant growth over the next several years as more homeowners embrace home resorts and staycations. Norman Hamilton, publisher of Casual Living Magazine shared the results of studies conducted with HGTV viewers and Casual Living readers about the outdoor furnishings industry at the Dallas Total Home & Gift Market, Dallas Market Center, January 2011.

Casual Living Fabric Survey 2011 , Brown with a little blue, orange, green and neutral colors thrown in – that’s the specialty retailer color forecast for this year. Specifically, retailers responding to Casual Living’s 2011 Fabric Survey say terra cotta will be the hottest color for cushions in 2011; beige will be the best-selling sling and strap color; and rust-colored cushions will sell the best during the coming year.

Casual Living's 100 Powerhouse Retailers, 2011 , Casual Living's exclusive report, 2011 Powerhouse Retailers, lists 100 casual furniture specialists that are significant players within their respective markets. Companies are not ranked, but are listed alphabetically.

Casual Living and HGTV 2010 Consumer Views: Dining Sets , As many consumers enjoy entertaining family and friends in their outdoor spaces, it is important to incorporate the space with outdoor furniture that fits the need. The dining set, which is a key element in al fresco dining and entertainment, is a vital piece in that puzzle. This product category provides seating, a place to eat food as well as a place to relax. For home events that spill into the outdoor space, the outdoor dining set can help set the stage for fun times.

Casual Living Big Box Retailers 2010 , 2009 was a year most outdoor retailers would like to forget. That’s the case across the board, including both specialty retailers and mass merchants. The recession and resulting difficult retail climate pulled down outdoor sales for the nation’s largest big box retailers. Collectively, the Top 5 mass retailers, ranked on Casual Living’s exclusive list, posted 2009 outdoor furniture sales of $1.8 billion, down 5.3% from $1.9 billion in 2008.

Casual Living & HGTV Consumer Views: Shopping for and buying outdoor furniture , The economic recession has caused consumers to change spending habits in ways many thought would never happen. But, the recession did happen and spending habits will likely never be the same. Several consumers are evaluating their buying patterns and making clear conscious decisions about all purchases, both big and small.

Casual Living & HGTV Consumer Views: Conversation Groups , As the economy continues to experience peaks and valleys, consumers remain hesitant about spending on big ticket items, like vacations. However, consumers are still investing in their homes. One place in particular where they are willing to devote monies is the outdoor space, a place where entertaining, rest and relaxation can occur without breaking the family budget.

Casual Living's Store Operations Survey, 2010 , The results of this exclusive survey provide a glimpse into the store operations of retailers operating more than 3,500 retail stores. The report offers operations, space allocation and merchandise mix data, as well as efficiency measures.

Casual Living US Imports of Outdoor Home Furnishings , This exclusive report reveals the most recent figures for U.S. outdoor furniture imports, based on the latest data available from the U.S. Customs Service, U.S. Census Bureau and the U.S. International Trade Commission as analyzed and presented by Casual Living’s market research staff.

Casual Living's Outdoor Dining Sets Report 2010 , Outdoor dining set sales are expected to increase nationally by 15.2% over the next five years according to the most recent forecasts by New York-based Easy Analytic Software Inc. (EASI). The report includes 2009 outdoor dining sales estimates and projections of 2014 sales by state. As well, it includes sales and projections for the fastest-growing metropolitan areas and metros with the largest sales volume.

Casual Living Dining set buyers: Specialty stores vs. big box stores , Two-thirds of specialty store buyers say they’d do something differently the next time they buy a dining set. Out of that group, 26% would buy more comfortable chairs and another 26% would purchase a different material. That’s the finding from the nearly 13,000 U.S. consumers who answered Casual Living and HGTV’s 2009 Outdoor Spaces Survey.

Casual Living and HGTV Consumer Views: Grills , Half of grill owners bought their grill five years ago or more, with 34% purchasing within the last three or four years and only 16% buying one within the past two years. Those figures lead to a promising portion of owners ready for a replacement. Eleven percent of grill owners say they’ll buy a new one this year and 15% plan to buy one in 2011 or 2012. That’s one of the key findings from nearly 13,000 U.S. consumers responding to Casual Living and HGTV’s exclusive 2009 Outdoor Spaces Survey.

Casual Living's Big Box Retailers 2009 , Casual Living’s exclusive survey ranks the top five U.S. big box retailers by 2008 sales of outdoor furniture.

Casual Living and HGTV 2009 Consumer Survey: Home Resorts , Only 5% of the nearly 13,000 U.S. consumers answering Casual Living and HGTV’s exclusive 2009 Outdoor Spaces survey currently have a home resort. Another 13% are in the process of creating one and a promising 79% of responding consumers would love to design one.

Casual Living's 2009 Retail Survey , The results of this exclusive survey reveal what retailers are doing to meet the challenges of running a business in a downward economy. Retailers provided information on reaching and serving customers, sourcing, inventory, green products and online activities.
Casual Living Retailers View on Licensed Products 2009 , The results of this exclusive survey outlines what retailers think, including those who carry licensed product and those who don’t, about the future of licensed product.
Casual Living Outdoor Dining Sets 2009 , Consumer spending on outdoor dining set sales over the next five years is expected to increase nationally by 12.9%, going from $1.6 billion in 2008 to $1.8 billion in 2013, according to the most recent projections by the New York-based Easy Analytic Software Inc. (EASI).

Casual Living/HGTV Consumer Views: Dream Spaces , THE EXCLUSIVE consumer data is based on the responses of 13,878 U.S. consumers. Casual Living, in partnership with HGTV, surveyed consumers via on online survey linked to HGTV’s Ideas newsletter in April 2008.
Casual Living and HGTV Consumer Views: Spas , Only 12% of the nearly 14,000 U.S. consumers answering Casual Living and HGTV's exclusive survey currently own a spa, but nearly one-third plan to buy a spa. The report also provides demographics, including region, age and household income, of the consumers who own a spa and those who plan to buy one, as well as the first place consumers would first shop for a spa and the features consumers want in a new spa.
Casual Living "The Green Consumer" , Casual Living's look at the consumer's approach to Green uses research from Casual Living's own exclusive Consumer Views Survey 2008 done in conjunction with HGTV along with consumer research by Penn, Schoen and Berland. It also gives the National Wildlife Foundation's Garden Furniture Scorecard.
Casual Living's Consumer Buying Trends - Grills: Specialty store buyers vs. Big box buyers ,

Comprising more than half of the $5.8 billion outdoor market, retail sales for grills increased 5.8% last year, hitting $3.2 billion.

Casual Living's 2007 Big Box Report , This exclusive survey ranks the top U.S. Big Box retailers by their 2006 sales of outdoor furniture.
Consumer Buying Trends: Outdoor Furniture , Casual Living's exclusive Consumer BuyingTrends Survey is based on responses from 1,135 households to a survey conducted in August and September 2005.

Casual Living's 2007 Consumer Buying Trends , This exclusive consumer data originates from the responses of 2,508 households to a survey conducted in March 2007.

Casual Living's Consumer Buying Trends - Grills 2007 , Casual Living market research worked with Easy Analytic Software Inc., to develop 2006 sales estimates and 2011 projections for US Grill sales.

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